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How it works

The Coventry Young Ambassador programme is a formal training programme to give children the skills they need to support at various cultural and sporting events across the City.  The programme has received funding from a number of sources including City of Culture and the Sasakawa Foundation.



  • To give primary school children in Coventry leadership opportunities.
  • To build on the legacy of London 2012 and create the next generation of volunteers.
  • To enable children to develop a sense of pride and belonging to Coventry.
  • To have a presence at city-wide events.


Through the programme, young people will:

 Be trained as Coventry Young Ambassadors and represent the city at sporting and cultural events



Training for new Coventry Young Ambassadors from Year 4 will take place in January 2022.  It is hoped that once children commit to being a CYA they will continue until they leave Stoke Primary School.  


During the training event, the focus will be around practical and interactive activities related to the key attributes of being a Young Ambassador.  These attributes or 'building blocks' include:  Team Work, Communication, Attitude, Observation, Overcoming Problems, Commitment, Leadership.  


  • Children will receive a CYA hoodie which they can wear to events and in school and they will also recieve a log book where they can record events that they have attended.
  • Whilst the children are Young Ambassadors, there will be a diary of ambassador opportunities including supporting at a number community events.  Past events have included supporting in the VIP lounge at the Godiva Festival, helping at the bag drop at the Coventry Half Marathon, handing out medals at the Coventry Park Runs, being part of a new train launch.