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How it works

The Coventry Young Ambassador programme is a formal training programme to give children the skills they need to support at and lead various cultural and sporting events across the City.  The programme has received funding from a number of sources including City of Culture and the Sasakawa Foundation.



  • To give primary school children in Coventry leadership opportunities.
  • To build on the legacy of London 2012 and great the next generation of volunteers
  • To enable children to develop a sense of pride and belonging to Coventry


Through the programme, young people will:

 Be trained as Coventry Young Ambassadors and represent the city at sporting and cultural events
 Learn about Japanese culture and language for Tokyo 2020
 Engage in a wide of sports with a focus on Olympic and Paralympic sports


The Coventry Young Ambassador Programme has three strands:

 Coventry Young Ambassador scheme
 Culture and the arts  (focus on Coventry City of Culture 2021 and Japan Festival)
 Sport (Focus on Rugby World Cup, Tokyo 2020, Commonwealth Games 2020)