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Coventry Young Ambassadors

Coventry Young Ambassadors


The Coventry Young Ambassador programme is a formal training programme to give children the skills they need to support at and lead various cultural and sporting events across the City.  The programme has received funding from a number of sources including City of Culture and the Sasakawa Foundation.


Plans for this year include:

  • A formal training event for Coventry Young Ambassadors including a log book and CYA hoodie.
  • A diary of ambassador opportunities including supporting at a number community events happening as part of Coventry being the European City of Sport 2019.
  • Opportunities to support and participate in the Japan Arts Festival to take place in 2020.



To give primary school children in Coventry leadership opportunities.
To build on the legacy of London 2012 and great the next generation of volunteers
To enable children to develop a sense of pride and belonging to Coventry


Through the programme, young people will:

 Be trained as Coventry Young Ambassadors and represent the city at sporting and cultural events
 Learn about Japanese culture and language for Tokyo 2020
 Engage in a wide of sports with a focus on Olympic and Paralympic sports


The Coventry Young Ambassador Programme has three strands:

 Coventry Young Ambassador scheme
 Culture and the arts  (focus on Japan Festival and City of Culture)
 Sport (Focus on Rugby World Cup, Tokyo 2020, Commonwealth Games 2020)